Mentor Electronics is a worldwide integrated circuit distributor and semiconductor broker. We created a new logo that reinforces their expertise, plus a modern brand system that extends a cohesive look and voice to their products and services.
To evoke technology, a circuit pattern is used as a secondary graphic element on their stationary, business collateral, online media and trade show booth.
We developed an email campaign using a mixture of targeted messaging and striking visuals to attract new customers and encourage current customers to keep coming back.
Concept & Design Brand Development Art Direction CopywritingWeb Design eMedia