Lincoln Electric

In an effort to boost excitement and sales, a “Race to the Brickyard” promotion was developed for the vast network of welding equipment and supply distributors.

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With imagery conjuring up the famous Brickyard Speedway, complete with finish line flags, this logo design was developed and used on all of the promotional materials including hats, shirts, banner stands and direct mail.

Services Provided

    Concept
    Art Direction
    Layout & Design
    Illustration