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Xlete

A new apparel company with roots in the extreme sports community developed a new a line of screen printed tees and hats to celebrate the “xlete”. An entire branding campaign using intense color, gritty graphics and group of serious, hard core extreme athletes as “Team xlete” was developed to support their debut at the San Diego apparel show. Needless to say the success of the rollout was “xtremely” well received

Services

    Concept
    Design
    Art Direction
    Photography Direction
    Copywriting

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