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Mentor Electronics Branding

Mentor Electronics is a leading worldwide integrated circuit distributor and semiconductor supplier. Their challenge was the use of the broadly classifiable word “Electronics” in the company name. They needed a logo developed that instantly identified and categorized the type of electronics products and services they provide. Using an integrated circuit as our inspiration, we illustrated a realistic, three-dimensional IC bearing the company’s initials. Color, black and white, horizontally and vertically oriented logo variations were also developed to be available for use in any situation.

Services

    Concept
    Layout and Design
    Art Direction
    Illustration

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